When it comes to domain extensions, there is a common misconception that certain extensions have a direct impact on search engine optimisation (SEO). While it is true that some domain extensions, such as “.edu” or “.gov”, may have more credibility and authority in specific contexts, the overall impact of domain extensions on SEO is minimal.

What really matters for SEO is the quality of your website’s content, user experience, backlinks, and other factors that search engines consider when ranking websites. Therefore, it is more important to focus on creating high-quality, relevant content that provides value to your target audience rather than obsessing over the domain extension.

That being said, choosing a domain extension that is aligned with your business or industry can still be beneficial from a branding perspective. For example, if you are running a non-profit organisation, using a “.org” extension can reinforce your organisation’s mission and credibility. Similarly, if you have a business targeting a specific country, using a country-specific extension can help localise your brand.