There were a lot of noteworthy events in 2024. We won’t go into detail here because that would take a book, but perhaps in 2024 someone will produce a documentary about what it’s like to be an SEO.
Or perhaps life at Google, as practically every major story revolved around the search engine behemoth.
Let’s begin with the most significant: When a federal judge ruled in August that Google was a monopoly, it was a major legal decision. In this historic antitrust case, it was determined that Google had broken antitrust rules by controlling the search engine market.
Potential legislative changes and their effects on the larger search and IT business have been the subject of numerous talks since then. Among other things, it appears like the DOJ will request that Google sell out Chrome.
Google introduced AI Overviews during its I/O event in May. The goal of this new feature is to make searches more effective and user-friendly by using AI to create succinct summaries in search results.
An important step forward in the application of AI in search engines was this integration. The majority of markets currently offer AI overviews, but not the EU.
At about the same time, more than 2,500 pages of internal Google search API documentation were leaked in a huge hack.
The released documents offer important insights into Google’s internal operations, even though they do not include the algorithm’s proprietary formula.
Significant fluctuations in search ranks and noteworthy shifts in traffic for numerous websites were caused by Google’s fundamental modifications throughout the year.
Rapidly adjusting to changing algorithms continues to be a struggle for many of us.
Google also outlawed Parasite SEO in March, which takes advantage of high-authority domains to rank quickly. Google uses this ban to improve search quality and eliminate manipulative practices within its search ecosystem.
This policy penalised websites that did not follow Google’s rules, including Time, Forbes, CNN, and the Wall Street Journal.
Another ground-breaking innovation in non-Google news was the October launch of a search function in ChatGPT by OpenAI. With this innovation, customers can utilise the chatbot to directly obtain the most recent web information. OpenAI consequently emerged as a direct rival to conventional search engines and provided a fresh method of online knowledge discovery.
These were just some of the big events that happened in 2024. There is never a dull moment in the very active field of SEO! However, this also implies that you need to be aware of 2025 SEO trends and have the flexibility to adjust to a quickly evolving landscape.
SEO in 2025: We reveal key trends and insights
Table of Contents
A retrospective of SEO in 2024
There were a lot of noteworthy events in 2024. We won’t go into detail here because that would take a book, but perhaps in 2024 someone will produce a documentary about what it’s like to be an SEO.
Or perhaps life at Google, as practically every major story revolved around the search engine behemoth.
Google was considered a monopoly.
Let’s begin with the most significant: When a federal judge ruled in August that Google was a monopoly, it was a major legal decision. In this historic antitrust case, it was determined that Google had broken antitrust rules by controlling the search engine market.
Potential legislative changes and their effects on the larger search and IT business have been the subject of numerous talks since then. Among other things, it appears like the DOJ will request that Google sell out Chrome.
Google introduced AI Overviews
Google introduced AI Overviews during its I/O event in May. The goal of this new feature is to make searches more effective and user-friendly by using AI to create succinct summaries in search results.
An important step forward in the application of AI in search engines was this integration. The majority of markets currently offer AI overviews, but not the EU.
Leak of Google search documents
At about the same time, more than 2,500 pages of internal Google search API documentation were leaked in a huge hack.
The released documents offer important insights into Google’s internal operations, even though they do not include the algorithm’s proprietary formula.
Everyone is up at night due to core changes
Significant fluctuations in search ranks and noteworthy shifts in traffic for numerous websites were caused by Google’s fundamental modifications throughout the year.
Rapidly adjusting to changing algorithms continues to be a struggle for many of us.
Parasite SEO's demise?
Google also outlawed Parasite SEO in March, which takes advantage of high-authority domains to rank quickly. Google uses this ban to improve search quality and eliminate manipulative practices within its search ecosystem.
This policy penalised websites that did not follow Google’s rules, including Time, Forbes, CNN, and the Wall Street Journal.
ChatGPT Search is launched by OpenAI.
Another ground-breaking innovation in non-Google news was the October launch of a search function in ChatGPT by OpenAI. With this innovation, customers can utilise the chatbot to directly obtain the most recent web information. OpenAI consequently emerged as a direct rival to conventional search engines and provided a fresh method of online knowledge discovery.
These were just some of the big events that happened in 2024. There is never a dull moment in the very active field of SEO! However, this also implies that you need to be aware of 2025 SEO trends and have the flexibility to adjust to a quickly evolving landscape.
Get in touch with us for a free no obligation quote on your SEO strategy for 2025
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